So. Much. Social Media!
I have been asked why we are on so many different social media outlets. Its a lot. Our main one is Facebook, but we also have active Twitter, Instagram and Pinterest profiles. That's not all, though. We also have a presence on Google+, we have a YouTube channel, and can be found on Yelp. So, why so many? Each has a different purpose, and a different audience.
Facebook was our first. It is also our most active. Facebook is just so darn convenient--many of our families have Facebook pages so it is very easy for them to interact with us, check out photos, share photos and events, even direct message us with questions or comments. We post upcoming events and even storm warnings, center closures and other news on Facebook. It is kind of the catch-all, and holds a little of each of the other social media content as well. We also use it to interact with our partner agencies.
Twitter is short and sweet little snippets of news; 140 characters to be precise. Our Facebook is linked to our twitter so in addition to Tweeting unique content directly, anything posted on Facebook is cross-posted there as well. However, that is not what we use Twitter for most. We actually utilize it to track breaking news, make connections with political figures, share content from other resources, etc. We follow more than we are followed on Twitter, if that makes sense.
Instagram is where we are little sillier and more whimsical. Our NCCDI bugs, Ziggy, Jules and Cookie, lead the way as we visit via pictures our communities and our centers. Instagram is fully visual storytelling, and we are trying to be creative with the point of view from the vantage point of our little critter buddies.
Pinterest is an opportunity to extend our students' learning at home. What we pin is projects and crafts that parents can easily replicate at home to continue as their child's first teacher. We have boards that are specific to various holidays, ones that highlight recipes and healthy eating, and ones to engage preschoolers in hands-on learning.
Google+, YouTube, and Yelp are all areas we are just recently developing. Google+ and Yelp are useful to help drive more traffic to our website and make us easier to find when searching online. YouTube is where any video content that we create will live, so that we can share it. The plan is for that to only include content created by NCCDI.
There you have it; a very long answer to a very short question. Please let us know if we can improve our presence online in any way, or if you have content you would like us to share.
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Tina Robertson, Family and Community Outreach Director